A directive, client-centered counselling style that aims to help clients explore and resolve their ambivalence about behavior change. It combines elements of style (warmth and empathy) with technique (e.g., focused reflective listening and the development of discrepancy). A core tenet of the technique is that the motivation to change is enhanced if there is a gentle process of negotiation in which the client, not the practitioner, articulates the benefits and costs involved. A strong principle of this approach is that conflict is unhelpful and that a collaborative relationship between therapist and client, in which they tackle the problem together, is essential. This presentation is for social workers who work directly with clients to create an environment for change. It will cover three hours of ceus in clinical practice.